Datenschutzerklärung

Data protection

1. Privacy at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to personally identify you. Detailed information on the subject of data protection can be found in our data protection declaration listed below this text.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the “Note on the responsible body” section in this data protection declaration.

How do we collect your data?

On the one hand, your data is collected when you provide it to us. This can be e.g. This could, for example, be data that you enter into a contact form.

Other data is collected automatically or with your consent by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of page access). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure that the website is provided error-free. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right at any time to receive information free of charge about the origin, recipient and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time in the future. You also have the right to request that the processing of your personal data be restricted in certain circumstances. You also have the right to lodge a complaint with the responsible supervisory authority.

You can contact us at any time about this or if you have any further questions about data protection.

Analytics and Third Party Tools

When you visit this website, your surfing behavior can be statistically evaluated. This is mainly done with so-called analysis programs.

Detailed information about these analysis programs can be found in the following data protection declaration.

2. Hosting

We host the content of our website with the following provider:

Hetzner

The provider is Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen (hereinafter Hetzner).

Details can be found in Hetzner's data protection declaration: https://www.hetzner.com/de/rechtliches/datenschutz.

The use of Hetzner is based on Article 6 Paragraph 1 Letter f GDPR. We have a legitimate interest in ensuring that our website is presented as reliably as possible. If appropriate consent has been requested, processing is carried out exclusively on the basis of Art. 6 Para. 1 lit . B. Device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

order processing

We have concluded an order processing contract (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that we only process the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.

3. General information and mandatory information

data protection

The operators of these sites take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations and this data protection declaration.

When you use this website, various personal data is collected. Personal data is data that can be used to personally identify you. This data protection declaration explains what data we collect and what we use it for. It also explains how and for what purpose this happens.

We would like to point out that data transmission over the Internet (e.g. when communicating via email) can have security gaps. Complete protection of data from access by third parties is not possible.

Note on the responsible body

The responsible body for data processing on this website is:

SMAVOO GmbH
Max von Laue Str. 19
30966 Hemmingen
Germany

Telephone: +49 (0)511 51 52 00
Email: info@smavoo.com

The responsible body is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, email addresses, etc.).

storage duration

Unless a specific storage period is specified in this data protection declaration, your personal data will remain with us until the purpose for data processing no longer applies. If you make a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. tax or commercial law retention periods); In the latter case, the deletion takes place after these reasons no longer apply.

General information on the legal basis for data processing on this website

If you have consented to data processing, we will process your personal data on the basis of Art. 6 Para. 1 lit. a GDPR or Art. 9 Para. 2 lit are processed. In the event of express consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49 Para. 1 lit. a GDPR. If you have consented to the storage of cookies or to the access to information on your device (e.g. via device fingerprinting), the data processing will also be carried out on the basis of Section 25 Paragraph 1 TTDSG. Consent can be revoked at any time. If your data is necessary to fulfill the contract or to carry out pre-contractual measures, we process your data on the basis of Article 6 Paragraph 1 Letter b GDPR. Furthermore, we process your data if it is necessary to fulfill a legal obligation on the basis of Art. 6 Para. 1 lit. c GDPR. Data processing can also be carried out on the basis of our legitimate interest in accordance with Article 6 (1) (f) GDPR. Information about the relevant legal bases in each individual case is provided in the following paragraphs of this data protection declaration.

Note on data transfer to the USA and other third countries

We use, among other things, tools from companies based in the USA or other third countries that are not secure in terms of data protection. If these tools are active, your personal data may be transferred to these third countries and processed there. We would like to point out that a level of data protection comparable to the EU cannot be guaranteed in these countries. For example, US companies are obliged to hand over personal data to security authorities without you as the data subject being able to take legal action against this. It cannot therefore be ruled out that US authorities (e.g. secret services) process, evaluate and permanently store your data on US servers for surveillance purposes. We have no influence on these processing activities.

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke any consent you have already given at any time. The lawfulness of the data processing carried out until the revocation remains unaffected by the revocation.

Right to object to data collection in special cases and to direct advertising (Art. 21 GDPR)

IF THE DATA PROCESSING IS BASED ON ART. 6 ABS. 1 LITER. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE TERMS. THE APPLICABLE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS DATA PROTECTION POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA UNLESS WE CAN PROOF COMPLEX REASONS FOR THE PROCESSING THAT OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOM OR THE PROCESSING IS FOR THE ASSERTMENT, EXERCISE OR DEFENSE IDENTIFICATION OF LEGAL CLAIMS ( OBJECTION PURSUANT TO ARTICLE 21 (1) GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING TO THE EXTENT IT IS CONNECTED WITH SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR THE PURPOSE OF DIRECT ADVERTISING (OBJECTION PURSUANT TO ARTICLE 21 (2) GDPR).

Right to lodge a complaint with the responsible supervisory authority

In the event of violations of the GDPR, those affected have the right to lodge a complaint with a supervisory authority, in particular in the member state of their habitual residence, their place of work or the place of the alleged violation. The right to lodge a complaint exists without prejudice to any other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically based on your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the data to be transferred directly to another person responsible, this will only be done if it is technically feasible.

Information, correction and deletion

Within the framework of the applicable legal provisions, you have the right to free information at any time about your stored personal data, its origin and recipient and the purpose of data processing and, if necessary, a right to correction or deletion of this data. You can contact us at any time about this or if you have any further questions on the subject of personal data.

Right to restriction of processing

You have the right to request that the processing of your personal data be restricted. You can contact us at any time about this. The right to restriction of processing exists in the following cases:

If you dispute the accuracy of the personal data we hold about you, we will generally need time to verify this. For the duration of the review, you have the right to request that the processing of your personal data be restricted.
If the processing of your personal data was/is occurring unlawfully, you can request that data processing be restricted instead of deletion.
If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request that the processing of your personal data be restricted instead of deletion.
If you have lodged an objection in accordance with Article 21 Para. 1 GDPR, a balance must be made between your interests and ours. As long as it is not yet clear whose interests prevail, you have the right to request that the processing of your personal data be restricted.

If you have restricted the processing of your personal data, this data - apart from its storage - may only be used with your consent or to assert, exercise or defend legal claims or to protect the rights of another natural or legal person or for reasons of important public interest of the European Union or a member state.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the browser address line changing from “http://” to “https://” and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

4. Data collection on this website

cookies

Our websites use so-called “cookies”. Cookies are small data packages and do not cause any damage to your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (persistent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or your web browser automatically deletes them.

Cookies can come from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g. cookies for processing payment services).

Cookies have various functions. Numerous cookies are technically necessary because certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies can be used to evaluate user behavior or for advertising purposes.

Cookies that are necessary to carry out the electronic communication process, to provide certain functions you want (e.g. for the shopping cart function) or to optimize the website (e.g. cookies to measure the web audience) (necessary cookies). stored on the basis of Art. 6 Para. 1 lit. f GDPR, unless another legal basis is stated. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6 Para. 1 lit. a GDPR and Section 25 Para. 1 TTDSG); consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when you close the browser. If cookies are deactivated, the functionality of this website may be restricted.

You can find out which cookies and services are used on this website in this data protection declaration.

Consent with Usercentrics

This website uses Usercentrics' consent technology to obtain your consent to store certain cookies on your device or to use certain technologies and to document this in accordance with data protection regulations. The provider of this technology is Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, website: https://usercentrics.com/de/ (hereinafter “Usercentrics”).

When you enter our website, the following personal data is transferred to Usercentrics:

Your consent(s) or withdrawal of your consent(s)
your IP address
Information about your browser
Information about your device
time of your visit to the website

Furthermore, Usercentrics stores a cookie in your browser in order to be able to assign you the consent you have given or its revocation. The data collected in this way will be stored until you request us to delete it, delete the Usercentrics cookie yourself or the purpose for data storage no longer applies. Mandatory legal retention obligations remain unaffected.

The Usercentrics banner on this website was configured with the help of eRecht24. You can tell this because the eRecht24 logo appears in the banner. In order to display the eRecht24 logo in the banner, a connection to the eRecht24 image server is established. The IP address is also transferred, but is only stored in anonymized form in the server logs. The eRecht24 image server is located in Germany with a German provider. The banner itself is provided exclusively by Usercentrics.

Usercentrics is used to obtain the legally required consent for the use of certain technologies. The legal basis for this is Article 6 Paragraph 1 Letter c GDPR.

order processing

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

Browser type and browser version
operating system used
Referrer URL
Host name of the accessing computer
Time of server request
IP address

This data will not be merged with other data sources.

This data is collected on the basis of Article 6 Paragraph 1 Letter f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website - for this purpose the server log files must be recorded.

contact form

If you send us inquiries using the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us in order to process the inquiry and in case of follow-up questions. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6 Para. 1 lit. b GDPR, provided your request is related to the fulfillment of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries addressed to us (Art. 6 Para. 1 lit. f GDPR) or on your consent (Art. 6 Para. 1 lit. a GDPR) if this was queried; consent can be revoked at any time.

The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.

Inquiry by e-mail, telephone or fax

If you contact us by e-mail, telephone or fax, your inquiry including all resulting personal data (name, enquiry) will be stored and processed by us for the purpose of processing your request. We do not pass on this data without your consent.

The data you send to us via contact requests will remain with us until you request us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions – in particular statutory retention periods – remain unaffected.

5. Analysis Tools and Advertising

Google Tag Manager

We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies on our website. The Google Tag Manager itself does not create user profiles, does not store cookies and does not carry out any independent analyses. It is only used to manage and display the tools integrated through it. However, Google Tag Manager collects your IP address, which may also be transferred to Google's parent company in the United States.

The use of the Google Tag Manager is based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in quickly and easily integrating and managing various tools on his website. If appropriate consent has been requested, processing is carried out exclusively on the basis of Art. 6 Para. 1 lit . B. Device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as: E.g. page views, length of stay, operating systems used and origin of the user. This data is assigned to the user’s respective device. There is no assignment to a user ID.

Furthermore, we can use Google Analytics, among other things. Record your mouse and scroll movements and clicks. Furthermore, Google Analytics uses various modeling approaches to complement the data sets collected and uses machine learning technologies in data analysis.

Google Analytics uses technologies that enable user recognition for the purpose of analyzing user behavior (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there.

The use of this service is based on your consent in accordance with Article 6 Paragraph 1 Letter a GDPR and Section 25 Paragraph 1 TTDSG. Consent can be revoked at any time.

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

browser plug-in

You can prevent Google from collecting and processing your data by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

You can find more information about how Google Analytics handles user data in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

order processing

We have concluded an order processing contract with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Hotjar

This website uses Hotjar. The provider is Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (website: https://www.hotjar.com).

Hotjar is a tool for analyzing your user behavior on this website. With Hotjar we can, among other things: Record your mouse and scroll movements and clicks. Hotjar can also determine how long you stayed with the mouse cursor on a certain spot. Hotjar uses this information to create so-called heatmaps, which can be used to determine which website areas are preferred by website visitors.

We can also determine how long you stayed on a page and when you left it. We can also determine at which point you canceled your entries in a contact form (so-called conversion funnels).

In addition, Hotjar can be used to obtain direct feedback from website visitors. This function serves to improve the website operator's web offerings.

Hotjar uses technologies that enable user recognition for the purpose of analyzing user behavior (e.g. cookies or use of device fingerprinting).

If consent has been obtained, this will be used. g.Service exclusively on the basis of Article 6 Paragraph 1 Letter a GDPR and Section 25 TTDSG. Consent can be revoked at any time. If consent has not been obtained, the use of this service is based on Article 6 (1) (f) GDPR; The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

Disable Hotjar

If you would like to deactivate data collection by Hotjar, click on the following link and follow the instructions there: https://www.hotjar.com/policies/do-not-track/

Please note that deactivating Hotjar must be done separately for each browser or device.

For more information about Hotjar and the data collected, please see Hotjar's privacy policy at the following link: https://www.hotjar.com/privacy

order processing

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program from Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads allows us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on the user data available on Google (e.g. location data and interests) (target group targeting). As website operators, we can evaluate this data quantitatively, for example by analyzing which search terms led to our advertisements being displayed and how many advertisements led to corresponding clicks.

The use of this service is based on your consent in accordance with Article 6 Paragraph 1 Letter a GDPR and Section 25 Paragraph 1 TTDSG. Consent can be revoked at any time.

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.

Google Ads Remarketing

This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With Google Ads Remarketing we can assign people who interact with our online offering to specific target groups in order to then display interest-based advertising to them in the Google advertising network (remarketing or retargeting).

Furthermore, the advertising target groups created with Google Ads Remarketing can be linked to Google's cross-device functions. In this way, interest-based, personalized advertising messages that have been adapted to you on one device (e.g. cell phone) depending on your previous usage and surfing behavior can also be displayed on another of your devices (e.g. tablet or PC).

If you have a Google account, you can object to personalized advertising using the following link: https://www.google.com/settings/ads/onweb/.

The use of this service is based on your consent in accordance with Article 6 Paragraph 1 Letter a GDPR and Section 25 Paragraph 1 TTDSG. Consent can be revoked at any time.

Further information and the data protection regulations can be found in Google's data protection declaration at: https://policies.google.com/technologies/ads?hl=de.

Google conversion tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google conversion tracking, Google and we can recognize whether the user has carried out certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to create conversion statistics. We learn the total number of users who clicked on our ads and what actions they took. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification.

The use of this service is based on your consent in accordance with Article 6 Paragraph 1 Letter a GDPR and Section 25 Paragraph 1 TTDSG. Consent can be revoked at any time.

You can find more information on Google conversion tracking in Google's data protection regulations: https://policies.google.com/privacy?hl=de.

LinkedIn Insight Tag

This website uses LinkedIn's Insight Tag. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Data processing by LinkedIn Insight Tag

With the help of the LinkedIn Insight Tag we receive information about visitors to our website. If a website visitor is registered with LinkedIn, we can, among other things, analyze the key professional data (e.g. career level, company size, country, location, industry and job title) of our website visitors and thus better align our site with the respective target groups. We can also use LinkedIn Insight Tags to measure whether visitors to our websites make a purchase or other action (conversion measurement). Conversion measurement can also be carried out across devices (e.g. from PC to tablet). LinkedIn Insight Tag also offers a retargeting function with which we can display targeted advertising outside of the website to visitors to our website, although, according to LinkedIn, the advertising addressee is not identified.

LinkedIn itself also collects so-called log files (URL, referrer URL, IP address, device and browser characteristics and time of access). The IP addresses are shortened or (if they are used to reach LinkedIn members across devices) hashed (pseudonymized). The direct IDs of LinkedIn members are deleted from LinkedIn after seven days. The remaining pseudonymized data will then be deleted within 180 days.

As the website operator, we cannot assign the data collected by LinkedIn to specific individuals. LinkedIn will store the personal data collected from website visitors on its servers in the USA and use them as part of its own advertising measures. Details can be found in LinkedIn's privacy policy at https://www.linkedin.com/legal/privacy-policy#choices-oblig.

legal basis

If consent has been obtained, the above will be used. Service exclusively on the basis of Article 6 Paragraph 1 Letter a GDPR and Section 25 TTDSG. Consent can be revoked at any time. If consent has not been obtained, the use of this service is based on Article 6 (1) (f) GDPR; The website operator has a legitimate interest in effective advertising measures, including social media.

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.

Objection to the use of LinkedIn Insight Tag

Object to the analysis of usage behavior and targeted advertising by LinkedIn under the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Furthermore, LinkedIn members can control the use of their personal data for advertising purposes in the account settings. In order to prevent data collected on our website from being linked by LinkedIn and your LinkedIn account, you must log out of your LinkedIn account before you visit our website.

order processing

6. Plugins and Tools

Google Fonts (local hosting)

This site uses so-called Google Fonts, which are provided by Google, for the uniform display of fonts. The Google Fonts are installed locally. There is no connection to Google servers.

You can find more information about Google Fonts at https://developers.google.com/fonts/faq and in Google's privacy policy: https://policies.google.com/privacy?hl=de.

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